Latin America and the Caribbean: The jewel to be discovered by global tourism

Nassau, November 1, 2024 – Latin America and the Caribbean are emerging as the new frontier for global aviation growth, offering vast potential for connectivity and attracting international tourists. Over the past 20 years, airlines in the region have increased passenger numbers by more than 250%, and domestic and international route offerings have grown by over 30%.

During ALTA’s AGM, experts discussed how the region’s rich diversity and cultural offerings could make it a top destination for visitors worldwide. Moderated by Alex de Gunten of HEICO, the panel brought together industry leaders to debate strategies to strengthen intraregional tourism flows and attract even more foreign visitors. Currently, 75% of international traffic consists of tourists from outside LAC, highlighting the growth opportunity.

Ahmet Olmustur, CCO of Turkish Airlines, underscored the positive impact of connectivity on regional tourism development. “We operate in 130 countries, allowing us to collaborate with various authorities and add value to any destination. Our experience has shown that by working together, we can significantly increase flights and connect even more people.” Turkish Airlines is expanding its operations in the region, with plans for new routes to cities such as Santiago, Chile, and Lima, Peru. “This expansion not only improves connectivity but also promises a positive impact on local tourism,” Olmustur emphasized.

Daniel Ketchibachian, CEO of AA2000, highlighted the importance of removing barriers and strengthening partnerships between airlines to transform the market, with a view to attracting more tourists and enhancing regional cooperation. “What is happening in Argentina today is a process that many airlines have been asking for years. We need to remove barriers, reduce regulations, and implement open skies policies. All the Air Services Agreements that have historically been discussed are now being eased, which means lifting some restrictions, a crucial step in shaping the future of aviation in Latin America. We are entering a new phase, bringing airlines closer and working toward becoming an increasingly connected country.”

Willie Walsh, General Director of IATA, highlighted that the main challenges facing aviation in the region are high taxes and limited infrastructure. “The LAC sector is heavily taxed compared to much of the world. Costs are high, and infrastructure still needs improvement. The potential is enormous, considering the region's demographic and geographic advantages, as well as its opportunities. However, greater awareness is needed, particularly among policymakers, about the negative impact of excessive taxation. Regardless of where tourists come from, price will always be a factor. If you want to attract tourists but impose high taxes, you’re working against your own goal,” he explained.

CNN anchor Gabriela Frias stressed the need for governments and industries to align on a shared vision for the future, one that involves all sectors. “Having a common goal represents job creation, growth, and progress. The problem is that, at times, governments see the private sector more as an adversary than a partner in economic and social development, and this mentality needs to change.”

The discussions highlighted that advances in technology and regional partnerships are essential to establish Latin America and the Caribbean as a global destination, offering an increasingly accessible and inclusive tourist experience for visitors worldwide. With these goals in mind, the region can position itself not only as an attractive tourist destination but also as a model of collaboration and growth within global aviation.